Saturday, December 20, 2014

This Help All Business Needs On Social Media Marketing

 Many business owners are active online to some degree. They have listened to a webinar about online marketing or attended a workshop or some other event where the idea of being on social media for marketing has been the topic pushed at them.

Then they come to this point, which was explained very succinctly recently in an email I received.

"Generally I am finding that there is so much information out there, it's hard to figure out where to concentrate on for small wins, where improvements can be made with the website/ social media channels etc, marketing plan and so forth

As mentioned I am really trying to read and read and read when possible but some guidance / coaching is probably going to help me reach my goals a lot sooner"

Points for this business owner being perceptive enough to know that trying to do it all alone can be both a false economy and a source of needless confusion and frustration. 

Are you feeling lost in the maze? 

What all business needs to know on using social media marketing 


Your website is integral to your business presence online.  That means that it must be effective not just on the page for visitors but also "in the back" where Google reads it.   

Your efforts to promote your business online can't be spent all on promoting online properties you don't own. If you want to promote Facebook, get a job there, don't do your work for them on your business Page free and imagine that they can't take it away in a moment. They can and they might. Meanwhile you can use it all you like but don't build your whole presence on a rented platform. 

Integrating your website with your social media platforms means that your social efforts are captured with your website and customers can find their way to your site for more information, to check you out and to see that you are the real deal! Trust is a high value commodity online and one of the things that you and your business needs is the means to develop trust. That's where social media can help. 

Audience (Really Your Online Network)

Well let me start by saying "audience" is definitely the wrong word for what you are building. It's wrong because at the most basic level, broadcasting to your online network is not the thing. 

Before you can occasionally broadcast a promotion, you need a network of people who are willing and interested in following you and receiving your updates, and people are interested in people who are interested in them.  That comes way before you can effectively build your useful network of eyes (people) to see your offers. 

There is no shortcut to this. Engagement is essential.

If you have a high level of traffic into your business then you can begin to build your online network with those who are already familiar with and like what you do. 


Knowing clearly what the single message is that you want people to know about your business is vital to being able to create the types of content and target that message to get to the people who want to know about it. 

If your products and services are geared to satisfying customers who are male, 30 - 50 and single then your message is going to be significantly different and needs to be in front of another set of people than if you were looking to develop a network of senior citizens with an interest in buying a retirement unit. 

For social media your business can use successfully, you need a clear message and a clear persona of who your content is meant to delight and help solve their plight.  


It's fantastic that we all have cameras  with us now everywhere we go. What's not so good is the confusion that this can bring about. Your products and services need more than just Instagram photos to show them off well.  Some products are easier than others to capture well in an image. Professional images need to be a priority for some uses online. That's your website, your promotional material and some other work you might want to share as a template that you can adapt and re-use.  If you are selling meals, professional product photography is an art form. Not an iPhone filter. 

Building trust is not what you get with stock photos on your website of people who don't work there. It's like a high resolution statement that your business is not to be trusted. 

Graphic design in the form of banners and marketing collateral will make you stand out as well prepared and fastidious, and your own photos taken through the day supplement these to show you as being real. 

The topics you will write about, the articles that you curate and share with a comment, all of these add up to elements of your content and context marketing. This is a critical part of your online marketing strategy and needs proper resourcing and skills, and experience to do well. 


Don't like Twitter but like Facebook? That may be irrelevant. If your people who love what you do and are potential customers love Instagram, you better learn to like it too.  Remember this social thing is not about playing on Facebook, it is work and it is about having your business in the right place at the right time for the right people. I notice that when people tell me they don't like a platform, it follows that they don't understand it and have no idea how to use it properly. Opportunity, once it is seen, is hard not to like. 

Online is alive too. 

No matter how much we might like being online, many times the people we would like to get to know and develop some influence with are not online. Or not yet on the platforms that we might prefer. Consider how you will bring people online from offline so they can follow you and make your business updates part of their day. Enrolling people to your online properties, signage, promoting online profiles offline... all of these are part of your online business marketing.


It doesn't matter what you know today, there is much you don't know about how to make this work for your business. Whatever you know today, be sure, that it will not be the same a month from now. This online environment changes by the hour. What tricks some are using to work today, will work against businesses tomorrow. Count on that. What won't change is a good strategy. Your tactics might flex, but the strategy will see you through that in good health  Staying up-to-date with these changes is a full time job and not one that many businesses have either the time or the understanding to manage well. 

Research is an ongoing facet of the online marketing space and this must have a place in your marketing process. 

Each of these topics above mean hours and hours of work to prepare, to promote and to get really good at in your business. 

You can try to cover off on all of these things alone, or you get some help to do more and get to your goals faster, and with less hassle.  One more thing help buys us is a fresh set of eyes. That can be just the thing we need to find our way out of the maze that is social marketing. 

Money for jam

Once you have established your working network online, you have the basis of your own business sales channel. You can then feed it and help it grow. 

That's something you can't buy ... but you can fund. 

And it can be amazing!

Related posts:
How to start blogging for business - and what to write about
10 Steps To Local Marketing Online
The Dirty Secrets Business Needs To Know About Social Media
Why You Need To Build Your Mailing List And How To Do It
How To Get Your Local Business Found Online
How-To: Developing A Social Media Strategy For Marketing
Quick & Dirty Business Review
Test Your Website For Roadworthiness
What You Should Know About Social Media For Business

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Wednesday, December 03, 2014

New Habits Feed Motivation For New Behaviours

Want to get motivated? Try some new habits!

Here's something that might surprise you. What you think motivates you... probably doesn't.

We have a lot of ideas about who we are, what drives us. What prevents us from doing the things we profess to want to do. The sobering truth is that we people are really not that good at separating what we think we do and our actual behaviour. Some social psychology studies reveal interesting myths we tend to believe and it is far different than what actually changes behaviour.

Goals and Motivation

Some look at motivation as something that we go to a workshop or seminar to 'fill up our tank' with motivation. The problem with that is that after the expensive seminar, we are back home and leaking motivation till the tank is empty again.

Rather than look outside ourselves for motivation, it is more useful to find that essence inside that connects with that is truly of value to us at a core level.

Setting goals for things that don't matter is pretty pointless. If it is just stuff that has no meaning, put it on a shopping list or drop it altogether. Pretending to set goals we have no intention of changing our habits in order to achieve just trains us to be unreliable, untrustworthy and all that does is erode self esteem.  If you are not going to do something, own it. When we make promises we have no intention to honour we erode our self respect. Whether we know it or not.

Be clear on what it is you want
Be clear on what purpose having what you want achieves for you.
Be clear on what not having this will mean for you and those around you.
Be clear on the steps that need to happen and the order in which you will carry them out in order for this to happen.
Budget for whatever resources you need to make this happen. That might be in money or time, or both.

Set Your Expectations And Make New Habits.

If you are setting out to achieve a change in your behaviour then you will be looking to isolate the current habits that you have which are preventing you from getting the results that come with the new behaviour.  Once you have identified the habits that are stopping you - then you need to identify a new set of habits that underpin your new behaviour and assist you to reach your intended outcome. Work this through to make sure this new habit has the potential to do what it needs to do for you. That taking on this new habit will achieve the resulting behaviour but won't create unintended downside effects that make problems or add stress to your life or for those around you.

Let's look at an example.

Say you feel pudgy and tired all the time and stressed out. You want to get more physically active but time is a pressure for you. You don't feel like you have any time to yourself and if you take time to go for a walk or other activity then you will be putting pressure on your partner to manage the household alone.

 New Behaviour

You want to walk for half an hour
Take time to meditate for ten minutes
Get ready for work without being rushed.

The Why - Purpose: Is to feel better, less stressed and more in control of life.

New habit: Set the alarm for an hour earlier and take this time to do whatever is required for your new behaviours.

Previously, you set the alarm for 6.30 am.

Now you set the alarm for 5.30 am. And you get up when it goes off.

Feel like you are missing out if you don't get a bit of a sleep in? Set it for 5. 10 and be up and out of bed by 5.25 am. Refreshed.

Sabotaging Your Adult Self

Now what happens, some people will look at the idea of getting up at 5.30am as a kind of punishment. Something that your parents might make you do, like you are a little kid. Like a little kid you might be tempted to "cheat" and oversleep.

But there is nobody to cheat. Only you.

New Habits

Now you are walking each morning
Taking time to meditate and reflect on life
Clearing the time to get ready for work at a leisurely pace
Not taking time away from your other commitments

A Gift To Yourself 

Getting an extra hour a day just for you, is a long way from a punishment. It is the greatest gift that you can give yourself. A whole hour to just do your thing without being required to do anything else for anyone. No obligations, no expectations from others, just a set of things for you to do, that gets you the results that you want, and makes life easier and your energy more abundant.

Now that's something to get you motivated, and rewarded!

Resolutions - They are not the same as goals! 
How to set goals you will reach
When you want to be motivated - use your habits to help! 

Like to discuss your business?
 Call me on 0403 365 855 or
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