Sell Your Blood Or Improve Your Business?

A somewhat disturbing item and rather styled as one of those 'Only In America' stories this morning was the broadcast on ABC radio bringing us the news of the great increase in people searching online for websites offering advice on How To Sell Your Blood For Money. We are told that this can be lucrative with long term capacity for picking up a cool $40 - $50 per week if one is inclined to donate blood twice a week.

As a means of regular financial support, I can only think that this has definite limitations as an ongoing strategy.

Of course in Australia, we have no such entrepreneurial opportunity, since blood donations are made freely with no recompense, aside from a glass of orange juice and a warm and fuzzy feeling of having contributed to society. A pay-it-forward gesture perhaps, with the hope that others may do the same one day and help those that we love who may be caught in circumstances where the precious fluid is most needed.

The news made me wonder though, not for the first time, just what it takes for some people in business to take a hard look at their business and really assess what it is that they are not doing in their business, that the business needs to have done, to make it as successful and profitable - and of the highest value possible - that they can.

Getting business owners to look at their business objectively can seem to be harder than getting them to squeeze blood from a stone.

What about you? What's your 'last resort' action when it comes to getting some action in your business?



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Lindy Asimus
Design Business Engineering


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Steps To Creating an Achievable Outcome

Setting goals is not difficult but it does require a good strategy that looks at the overall ecology of the goal (will I create more problems for myself or others if I get this) and in terms of being realistic, (able to be achieved with the resources and skills currently available) and accountable (deadline and consequences of not following-through.)

The following questions assist in ensuring an outcome is well-formed, and ecological (positive in all ways that impact your life).

Consider the goals that you want to set for yourself and achieve, both in the short and medium as well as long term. Make this a habit, to ask yourself these questions about any goal that you set for yourself, indeed, these may apply to many decisions that we make too.

 What specifically do you want? (state in positive terms.)

 Where are you now?

 What will you see, hear, fee, etc, when you have it?

 How will you know when you have it?

 What will this outcome get for you or allow you to do?

 Is it only for you?

 Where, when, how, and with whom do you want it?

 What do you have now, and what do you need to get your outcome?

 For what purpose do you want it?

 What will you gain or lose if you have it?

 What will happen if you get it?

 What won't happen if you get it?

 What will happen if you don't get it?

 What won't happen if you don't get it?



Lindy Asimus
Business & Life Coach
Newcastle NSW, Australia
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