We see a lot of concern and grumbling from retail store owners and other business operators complaining about business being slow and yet in many countries we also see those same business owners doing little in the way of enticing customers to come into their store and attract their attention with charming and alluring displays to pique their interest.
Here are some I love. They are creative, they are fun and they hold promise to the customer of abundance and satisfaction for the person who walks into their space. Here are some that just call you in to see more...
|Restaurant - Paris, France|
Here is a restaurant that just screams that they use traditional methods of cooking and fresh ingredients. No frozen stuff whacked in the microwave here!
|High end handbag store in Rome, Italy|
|Ancient village shopping precinct - France|
|Florist beckons with a charming floral entrance|
|Menswear Store - Rome Italy|
|Supermarket peach from Sorrento, Italy|
This peach ... I would go back to the store every day to buy more just like it. The others with no flavour but perfect in form? No thanks. See how our expectations drive our purchases. If my experience leads me to expect disappointment, I stop buying.
|Produce store Sorrento Italy|
Shoppers want to visit stores that are interesting. That look welcoming and that provide the items to purchase that they expect to be able to get from such a store, and to have interesting things to find that are unexpected. They want to pay a fair price for it - not more than the shop next door and they want to feel like their patronage is appreciated.
The same applies to online shopping. That old website that you had made in 2001 with the shadow text and the animated buttons? No that just won't do. Your website needs to work for customers to use the way they shop in 2013. That means that it renders easily and cleanly on smartphones and tablets as well as computers.
Look around at other businesses - not just in the same industry as yours. Which shops do you find appealing and draw you in... and what are they doing that is causing you to want to go in there? Identify that.
Take an objective look at your business as it looks through the eyes of a customer.
Get feedback on how your store is presenting.
Is it enticing to customers?
Is the footpath dirty and littered?
Are the windows clean and well laid out?
Is there anything interesting to see and pull people into the shop to look more closely?
And remember to do the same for your online website, your blog and your social media platforms.
Like to discuss your business? Lindy Asimus Design Business Engineering Get Help For Your Business Download your free 24 Page Action Plan Marketing Workbook! Subscribe to Actionbites Blog