Business owners are time poor. That's just how it mostly seems to be.
Well, they may not need be, but that's a different issue. On the face of it there is just too much to do and no time it seems to do anything quite the way they might want to do them. As well as they might want to do them.
That is doubly so for making good use of social media platforms like Facebook, Twitter, Pinterest, Linkedin and blogging to get their business found online and stake their claim to good position on Google Search.
Why is getting found online given little priority? Perhaps because they are also too busy to spend the time and money to get good training in using technology and new media to market their business.
Social Media Fake "Gurus" Poisoning The Well For Business Owners
It is not really a wonder. For many who are not familiar with the online world, it can be confusing and changeable and frankly can be overwhelming. The online world is also awash with people who have no experience themselves online suddenly promoting their services to others on how to use social media. They are following 5 people on Twitter, or have paid for "10,000" Likes or Follows, and have no tweets to speak of. These are pretenders. Training sessions are generic and not specific and out of date in the information they are "teaching" small business.
Not only that but now whole franchises can spring up to take money off the unsuspecting with dollars to spend who think this is an opportunity and fall for it when told they can use their lack of knowledge of social media to pay up thousands of dollars to buy in to a franchise, so they can 'build a business' to take money off other business people - who don't know any better and have no way to know they are being hoodwinked.
Here's a tip: If your social media trainer has no content of theirs online, easy to find ... they are scamming you. And don't be fooled by the poor quality blogs and articles they buy from some third world sweatshop to pretend is their work! Social media needs authentic people working to genuinely represent their products and values. You can't fake that and expect to have any credibility.
No wonder business owners are reluctant to believe there is any way they can use inbound marketing and social media to get any kind of return to the business, or make it worth the time spent.
But it's not all bad with social media for business
Local businesses have a lot to gain by good use of social media platforms. These should be secondary to the business's website, and finding ways to do more with less time spent, but with good oversight, then it can be very productive.
Networking is an area that is promoted heavily offline but is often not returning good value to the business. Many networking events are just another social gathering with the same old people and really just take up time.
This can be changed if your social marketing begins with a good strategy.
Your business network is a valuable resource, if it is used correctly. Richard Branson talks about 'not doing it alone', and yet finding good people who will work with you is not always easy. It could be that there is a reason for this lack of good collaboration... Nobody is driving the process. Too busy, you know?
A productive business networkIf you have a business network, it is possible to find the key to making this work for you online - and work for your network partners too. More people putting a small amount of energy into something produces more momentum than just one person alone trying to push that rock up a hill.
There are many things you can do once you have assembled a good core of business friends to leverage the time that each of you spend on social media to open the door to new business and a wider audience for your updates.
Training for this group together can help you to bond and can with the right direction, become your mastermind group to help each of you to more success in your business, both online and offline. Your business network core group could be colleagues from BNI or the business chamber, or even invited from your client base.
Social and inbound marketing training also opens the door for offline activities for example workshops - where each can bring along another person who could benefit by learning the topic, and introduce more people to the group, which in turn, opens the potential for a wider audience online.
This too, is a facet of a well-considered online and business development strategy.
And that's something worth finding some time to make happen.
Here's how to save time and get good content for your business online
Inbound marketing the new old fashioned way to do business
Financial planners: Social Marketing the key to keeping business on the books
Business writing not just on the social media wall
What every business should know about social media
Like to know how you can do this for your business?
Lindy Asimus 0403 365 855
Lindy Asimus Business Coaching
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