Monday, April 30, 2012

Your Career & Role Models

Young managers have a job that is sometimes not clear to them. That job is to drive their career and do whatever they need to do in order to progress. In a way that expresses their values and allows them to be congruent with those core values.

This is a personal challenge that we all face and seldom recognise as an obligation to our own future and should not be seen as the duty of others to further our career.

So how does a young manager (or anyone for that matter), learn about what they need to know to manage their career?

There are many issues that will relate to this but the one that I want to focus on right now is that of role models.

For a manager in a larger business, there may be supervisors and managers or directors above them to whom they report. Or there may be older people they manage that are particularly good at some aspect of what they do either at work or in the community.  Seek out people who display excellence in some manner or are in a role that you would like to have some day.

So how might you start? 

If you have several managers or directors of a business then you will have noticed that some have a special knack for some element of the business. It may not be apparent what that is, but the chances are that they have some ability that has put them where you might like to be in the future.  You may not know what that is until you have spent some quality time with them getting to know them and how they operate. What do they do and how did they come to that method of doing what they do?
What works well for them, or conversely, what's not working so well for them? Positive lessons and lessons of what doesn't work are all valuable and sometimes the context is all that makes the difference.

Make a list of directors or other business owners you admire
Arrange to meet them one on one for lunch and get to know them a little and see if they are open to help you get to understand them and how they have achieved their success.
Make notes of all that you learn and don't censor yourself about what's important. Patterns may only develop later as you look back so make a note of everything.
Record the sessions if you can. If not make notes immediately after the session.
Some things to look for when analyzing your sessions:

What beliefs does this person hold about life and business?
What values do they display in their dealings?
In what esteem are they held by others?
What led them to hold their beliefs?
 What advice do they have for someone starting out?
What would they do differently if they were starting now?
What would they do the same if they were starting now?

 Your Life Plan

As you collate your notes give thought to what you have learned as you set about planning your goals for your career and your life generally.

This is a valuable resource for you.
Make the most of it.

And let this inform your own values and describe your best path forward in your life.

Like to discuss your business? Lindy Asimus  Subscribe to Actionbites Blog

Tuesday, April 10, 2012

Social Media For Business. Now Open

 Another week and another slew of nonsense has flashed past my eyes.

"I can't use Skype because it changes  my website."

No it doesn't. 

 "I have a local business so I don't need to have a webpage."

Yes you do.

" I am going to this expensive seminar to be a Social Media Superstar! so then I will know what to do online."

No you are going to this expensive seminar because that is a money maker for whoever is running it and it doesn't follow that you will have any idea what to do online when you get back to your business.

"I have a marketing plan ... it's in my head!"

That's not a marketing plan.

"I can't afford a decent website."
 What you pay is no indicator of what is useful when it comes to websites.
"My graphic designer does all my SEO"
 Abandon all hope.

 "I'll get my teenage daughter to do a Facebook page for me."
Great idea if you have no interest in your business.

"I don't know why I'd need a blog."
That's a good start.

"I'm a professional so social media is beneath me, *sniff*"
Hold on to your hat. Not all social media is cat photos on Facebook.

If you do want to know how to find your way around online then a seminar isn't going to cut it.  Seminars can be one way to learn about the landscape. It is a dismal way to learn how to expertly present your business online. 

The online world is not hard to learn about but it does take time. It requires a certain level of understanding of how things work online and how your business can fit within that space for best results. And it is a moveable feast. What worked last month may not work next week.   It requires you to know the difference between issues that affect results and issues that are bunkum. Believe me, I have the hours logged to know.

If you would like to learn how to do this stuff in your local business without 'paying the tuition' in hours and hard graft contact me. Here are some details on how you can get on top of this stuff and start having some fun and making it work for your business. Social Media Training For Local Business.

You won't be a Social Media Superstar... but you will know why that phrase and others like it,  should sound a warning bell.

Like to discuss your business? Lindy Asimus Design Business Engineering Get Help For Your Business Download your free 24 Page Action Plan Marketing Workbook! Subscribe to Actionbites Blog

Saturday, April 07, 2012

This Is What Collaboration Looks Like

Cover of Gotye's Somebody I Used To Know shows how well it can work when we put our heads together for mutual benefit. Watch the guy on the end!

How are your efforts at collaborating going? Is your team working like this right now?

Like to discuss your business? Lindy Asimus Design Business Engineering Get Help For Your Business Download your free 24 Page Action Plan Marketing Workbook! Subscribe to Actionbites Blog