Friday, November 20, 2009

What You Should Know About Social Media And Business


Let me share a a very timely article on Bnet that anyone with a business should read. Whether you're using social media, want to use social media in your business, or believe you can ignore social media in your business.  Well it is timely to me, since social media questions are becoming more and more the topic that emerges in my discussions with clients and business owners. The amount of bad information out there, and number of business owners who are either oblivious or misinformed about online matters is of much concern to me, quite frankly. I do wonder at times who they are hiring to inform them.

It still remains that many small business owners think that they don't need to be online, or that their lack of interest in computers in some way is significant to their customers!  Nope. Whether you use a computer for anything more than checking the weather, other people (people with money who are and who could be customers for your business) are using their computers for many, many things. Notably, for researching future purchase options, for one example.

Yes you need to be online.

No it doesn't need to cost a fortune.

Just because someone offers you a "deal" - if you don't understand what you are getting for your money and how to determine if this is value - or a rort - then find out before you start.

Yes it will cost something.

Getting a website is the beginning - not the end.

Guess what - online people are offline too! Bring them together.

Get to know people who understand social media, the internet and business.

Put your Learning Hat on.

Ultimately, hopping into social media will expand your ideas on what's possible.


I rather think that's a Good Thing.


Here's the link.



Eight Ways To Kill Your Social Media Strategy



Enjoy!


Lindy

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4 comments:

Iggy Pintado said...

Great post, Lindy.

Just wanted to add that Australia's most subscribed small business magazine, Dynamic Business features a social media "practitioner" - me - on it's front cover. This indicates that the time for social media and business is NOW.

Finally, if you don't at the very least conduct a review on how to apply social media to your business, rest assured - your competitors may be.

Cheers, Iggy

Lindy said...

I couldn't agree more. Timing seems to be with us. Not sure there are enough practitioners on the ground to satisfy the groundswell that I perceive beginning to lift.

No shortage of BS in any of this but the medium is also in a way the solution. One can soon discern those who have some solid understanding from the Pretenders if we get to know them using the social media tools.

Great magazine btw and a very fetching cover this month, I might say. ;-)

CDMM - Synergistic Business Marketing Blog said...

Lindy,

Great article on Social Media do's and don'ts. Thanks for sharing that link - very enlightening.

Lamar Morgan

Lindy said...

So much that business needs to come to grips with around this topic. In a recent survey in the US it was found 70% of consumers surveyed want to interact with business via social media - but only 30% of companies are presently equipped to handle it.

In the same survey almost 60 percent of customers say that business outreach via social networks would improve their loyalty to a company.