Monday, November 28, 2011

Feel It - Say It.

Have you ever had that thought - you really like doing business with someone and you would like to tell them... but you stifle that thought and push it away and forget about it. It remains unsaid and they never know you feel that way.

We do that with employees too. We even do it with family members.

We even do it with our children.

 To me, this is a no-brainer solution for capturing that impulse as and when it happens and doing something useful with it.

Here are some examples...



You just sold this country property to a couple from the city. Or maybe you arranged the mortgage or facilitated the conveyancing or maybe you did a pest inspection. You may have not even done anything with them yet but would like to do business with them in the future since they have just moved to this area.

Send a card. Make it personal. Something you can't buy in a shop.


Your client or a service provider - or a friend - just treated you to a special event and you want to say thanks. Or maybe you took them somewhere and they participated and introduced you to someone you wanted to meet.
Send a card. Make it personal. Something you can't buy in a shop.



Your client just bought their new home. Maybe you sold it to them, or sold their old home or maybe you just supplied them with new curtains or a kitchen.  Or maybe they are a relative or your child and you want to send them a memento of this special date. 

 Send a card. Make it personal. Something you can't buy in a shop.



When people make a change in their life. They move, they downsize, they switch to a bigger home for their family to grow ... whatever it is, it feels nice when someone notices. If feels even better if they make an effort to mark the event. 

 Send a card. Make it personal. Something you can't buy in a shop.


You shop somewhere and like the service. Let them know! We know the numbers for people complaining are 10x what they are for customers passing on a compliment. Be one of the people who notice others Doing Good Things.  Stand out because you are thoughtful. Appreciation is high value currency. 

Send a card. Make it personal. Something you can't buy in a shop. 



 Like I said, this is a no-brainer but it takes some thought. Don't send ugly cards and don't send cards that say "I am just going through the motions and making no real effort." If you feel the urge - do it. Send a card that has some meaning. If you don't care, don't fake it.

If you do mean it ...

Send a card. Make it personal. Something you can't buy in a shop.

 This is a link to my card shop with Send Out Cards. Go play and see what you can come up with. If you need some ideas, email me and we can work out a strategy.

A real one of course. Nothing fake, make it personal, please!

Oh and by the way ... this is a step to incorporate into your marketing plan. You have one, right?




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