Forget everything you knew or thought you knew about getting your business found online. Today is another day and everything has changed. While SEO is still important the bar has been raised and if you want to be found then you best start paying attention to building your online presence across platforms and providing quality content targeted to your market.
While websites are still often very poorly constructed and virtually unfindable (and no this isn't just cheap websites - many are expensive very fancy designs and have lots of bells and whistles - just none that help to get Google placing them well on search), the game has changed forever. If you want your business to be considered relevant - or to stay that way - then you must heed this and begin to do what it takes to be in this new marketplace.
"These days, any business that doesn't have a Web presence isn't taken seriously." - Morgan McKean, a consultant and writer who recommends "green" fashions, beauty products and home décor for women.
Official Word From Google
The Google Blog States:
"We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:
- Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
- Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
- People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.
Here's what some are already saying about this new update from Google...
"Regardless of how you do it this is the only
kind of influence that is "future proof". Tech will come and go,
searches will come and go, social sites will come and go... but when you
have influence and a strong community or "tribe" around you it will
allow you to continue to thrive!'
-Kimberly Castleberry more here"Google+ isn’t the only thing Google does. YouTube, Blogger, Google Docs, Google Reader, etc… Google+ is the glue pulling all that together. Your social profile across all Google properties now have a singular home… Google+. Google+ however is not in the social networking business, they’re in the data business and Google+ is a method of joining all your different web interactions together. With the release of Search plus Your World we’re beginning to see how all if it ties together… and how it’s all related to the one thing Google has always been good at: search." - Paul Spoerry more here
See the full lowdown on the Google Blog
Start From Where You Are Now
There has never been a better reason to review your online marketing. You don't build an online presence across social media platforms and good placement for your website overnight. You need to build that presence and make it get the message out that you want new customers and old to see and reinforce. Make that call today and get started.
See Also:
Check Your Website For Roadworthiness
Think Social Media Is No Use For Your Business? Think Again.
How To Get Your Local Business Noticed Online
Purpose Then Strategy - Case Study Starting Your Website
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