Tuesday, April 10, 2012
Another week and another slew of nonsense has flashed past my eyes.
"I can't use Skype because it changes my website."
No it doesn't.
"I have a local business so I don't need to have a webpage."
Yes you do.
" I am going to this expensive seminar to be a Social Media Superstar! so then I will know what to do online."
No you are going to this expensive seminar because that is a money maker for whoever is running it and it doesn't follow that you will have any idea what to do online when you get back to your business.
"I have a marketing plan ... it's in my head!"
That's not a marketing plan.
"I can't afford a decent website."
What you pay is no indicator of what is useful when it comes to websites.
"My graphic designer does all my SEO"
Abandon all hope.
"I'll get my teenage daughter to do a Facebook page for me."
Great idea if you have no interest in your business.
"I don't know why I'd need a blog."
That's a good start.
"I'm a professional so social media is beneath me, *sniff*"
Hold on to your hat. Not all social media is cat photos on Facebook.
If you do want to know how to find your way around online then a seminar isn't going to cut it. Seminars can be one way to learn about the landscape. It is a dismal way to learn how to expertly present your business online.
The online world is not hard to learn about but it does take time. It requires a certain level of understanding of how things work online and how your business can fit within that space for best results. And it is a moveable feast. What worked last month may not work next week. It requires you to know the difference between issues that affect results and issues that are bunkum. Believe me, I have the hours logged to know.
If you would like to learn how to do this stuff in your local business without 'paying the tuition' in hours and hard graft contact me. Here are some details on how you can get on top of this stuff and start having some fun and making it work for your business. Social Media Training For Local Business.
You won't be a Social Media Superstar... but you will know why that phrase and others like it, should sound a warning bell.
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