Your Business Media Hub

Did you know that the internet opens up your big chance for every business - whether you run a large corporations or a family business on Main Street, Anywhere, to present your business to customers wherever they be, either around the world or across the street if you sell to local customers.

You don't need a huge budget. You don't need a special degree. You don't even need to buy special tools. You just need to have an open mind and an attitude that puts the interests of the business over any personal inhibitions that you may have.

You do need to apply some resources to build your very own media hub.

You can add good content (information) to the internet by a range of means. First is your website. Then your social media platforms. This may be Twitter, Linkedin, Facebook, YouTube, and many others. You may use all of these or just some of these, depending on the type of business you conduct.

No matter if you are a B2B business, or a B2C business. The way you carry out your strategy may differ but the basic way to develop your own businesses public relations, news desk, customer contact point, and information service for your business remains the same.

Now isn't that exciting!



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The Story Your Business Has To Tell

Yes even the most 'boring' company has a story to tell, and online is the place to tell it.

Business owners often confuse what they sell with the limit of what there is to say about their  business. That's not true but it is widely held as a belief.

The issue is not one of a business that has no story it is an issue of a lack of a creative approach to seeing the business as a customer might, and taking for granted those things that the business owner knows so well, but customers don't know.

You can't get much more boring than flour. Right?

Here's what one flour producer managed to make of their story.


What's your story?

Understanding your story is great for developing interesting marketing to capture the essence of what you do and what customer love about your business. But the secondary benefit is sometimes the main benefit. Understanding the story you have to tell, lets you understand who you want to know your story and who will care about it. This is a marker for a great customer. And getting great customers and keeping them happy is what business is all about. Whether that is online or in the street.

How can you develop your story and integrate this with your operations and marketing?

Now this is simple, but that doesn't mean it is easy. You might need some help and that's okay too.

What will you do today to make a start?

 
 Related
Develop A Strategy For Social Marketing
Check Your Website For Roadworthiness
Think Social Media Is No Use For Your Business? Think Again.
How To Get Your Local Business Noticed Online
Purpose Then Strategy - Case Study Starting Your Website
  Quick And Dirty Business Review


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Like to discuss your business? Lindy Asimus Design Business Engineering Get Help For Your Business Download your free 24 Page Action Plan Marketing Workbook! Subscribe to Actionbites Blog