Thursday, August 02, 2012

The Story Your Business Has To Tell


Yes even the most 'boring' company has a story to tell, and online is the place to tell it.

Business owners often confuse what they sell with the limit of what there is to say about their  business. That's not true but it is widely held as a belief.

The issue is not one of a business that has no story it is an issue of a lack of a creative approach to seeing the business as a customer might, and taking for granted those things that the business owner knows so well, but customers don't know.

You can't get much more boring than flour. Right?

Here's what one flour producer managed to make of their story.


What's your story?

Understanding your story is great for developing interesting marketing to capture the essence of what you do and what customer love about your business. But the secondary benefit is sometimes the main benefit. Understanding the story you have to tell, lets you understand who you want to know your story and who will care about it. This is a marker for a great customer. And getting great customers and keeping them happy is what business is all about. Whether that is online or in the street.

How can you develop your story and integrate this with your operations and marketing?

Now this is simple, but that doesn't mean it is easy. You might need some help and that's okay too.

What will you do today to make a start?

 
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