Some interesting observations here on how we read online text... and how we don't.
Useful from an observational point of view ("Is it so for me too?") as well as a great guide to use when writing for the internet.
Lazy Bastards -- How We Read Online.
By Michael Agger
Posted Friday, June 13, 2008, at 1:00 PM ET
You're probably going to read this.
It's a short paragraph at the top of the page. It's surrounded by white space. It's in small type.
To really get your attention, I should write like this:
* Bulleted list
* Occasional use of bold to prevent skimming
* Short sentence fragments
* Explanatory subheads
* No puns
* Did I mention lists?
What Is This Article About?
For the past month, I've been away from the computer screen. Now I'm back reading on it many hours a day. Which got me thinking: How do we read online?
Read the full article here and find out all the juicy details!
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