Friday, June 20, 2008

How We Read Online

Some interesting observations here on how we read online text... and how we don't.

Useful from an observational point of view ("Is it so for me too?") as well as a great guide to use when writing for the internet.




Lazy Bastards -- How We Read Online.
By Michael Agger
Posted Friday, June 13, 2008, at 1:00 PM ET

You're probably going to read this.

It's a short paragraph at the top of the page. It's surrounded by white space. It's in small type.

To really get your attention, I should write like this:

* Bulleted list
* Occasional use of bold to prevent skimming
* Short sentence fragments
* Explanatory subheads
* No puns
* Did I mention lists?

What Is This Article About?

For the past month, I've been away from the computer screen. Now I'm back reading on it many hours a day. Which got me thinking: How do we read online?

Read the full article here and find out all the juicy details!


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