Monday, April 13, 2009
Best Results Working With Your VA
Whenever someone in business thinks about hiring some help, it often follows a process something like this:
1 They don't get stuff done that needs to be done. (This can continue for a LONG time!)
2 They are pushed to a point of hiring someone and can't avoid it any longer
3 Obsess for a long time, wondering how they will pay for it
4 End up putting on the first person that turns up to help (even if they have no appropriate skills)
5 Discover the surprise that things get done which used to be left undone
6 Wonder how they got along without help
7 Continue like that not knowing how good (or how bad) it's really working (no way to measure)
In every case I've seen, getting help has resulted in the ability to do more and scale the business in a way that doing everything oneself, just doesn't allow. It doesn't matter what business you are in, it works just the same.
So what does the other side of this look like?
It happens that I've quite a few Virtual Assistants (VAs) in my network and
so I know that while they are willing to do what they do and help where they
can, making that happen with the people who really need what they do, isn't always that straightforward.
Really, what the clients often need, is a coaching session first - to determine what, out of that mess of ideas they have spinning around their head - it is they need help to do.
It is very easy to get what you want when you know what it is.
Knowing precisely What You Want, on the other hand, can be devilishly difficult!
Knowing what you need, will depend on the outcomes that you want to achieve.
These desired outcomes we want, have to fit within a broader context and that means understanding:
Where you are now.
Where you want to be.
How to get there.
Again, it seems simple. And it is.
It just isn't necessarily easy.
Well, it can be easy... if you know how.
So here it is -
If you think you need help, you probably do.
If you think you don't need help... you probably do.
Of course, that depends if you really are growing a business. If you are just playing at it, you probably don't need help.
So if you are looking to hire help, be very clear on what it is that you
want to achieve as a result, then work backwards from there.
Tips For Starting With Your Virtual Assistant
Be clear on what you want done.
Don't expect your VA to tell you what you need done.
That sets up a bad dynamic and puts you in a passive position
and that's NOT what you want to be as you run your business.
Be Active and take responsibility for your results.
Be clear on what skills the VA possesses
Don't hire a bookkeeper to do your multi media presentations.
And please don't hire your web designer to do your books!
Since you are only paying for what gets done, then think about what roles you need help in.
Some category example:
BackOffice: Accounting and book work, typing, transcription
Front Office: Customer relationship management, social media
Scheduling Concierge: Calendar management, travel arrangements, co-ordinating personal stuff.
Events management: Setting up conferences and the like
Marcom Production: Marketing and communications production. Brochures, presentations, advertisements etc
Web: design, blogs, affiliate programs, shopping carts set up and the like.
Make your VA an integral part of your action plan.
Organize your business and your marketing efficiently,
and ensure that your VA's work adds to your efficacy
and your ability to meet your business goals.
Write down your Action Plan and your VA's Duties
Get those ideas out of your head and onto paper. While the
ideas live only inside your head, they are worthless!
Be clear with them what you expect Your VA to do, and
if you need to, how you want them to do it. Make sure they
have the competencies to be able to fulfill that requirement.
Make sure you have been SPECIFIC with them!
Give clear instructions. Give good respectful feedback.
Have a process for managing performance of the VA and
be accessible when you are meant to be accessible.
Don't hide and withdraw if they do something not to your
satisfaction. Get the communication channels open and
be honest. Expect honesty from them. But don't tolerate
over familiarity or disrespect.
Do What You Say You Will Do.
Return calls or emails. Your VA is not your mother!
It isn't the job of a VA to run after you, so don't
act like a kid who needs a wet-nurse!
If you tell the VA that you will do something in
preparation for what they need from you to go on with a task,
Budget For Your VA
This is an essential part of your business. Make sure
you have budgeted the funds for your Virtual Assistant.
This is your responsibility so attend to it and don't make
your VA wait for payment, you will get no loyalty that way.
Don't end up being the deadbeat client on the next Twitter message you see.
Monitor Your Progress
Make sure you measure just how far you have come since you
started using your VA. If you have been using them for some
months, you should be able to see how your business has
benefited and be able to track the capacity you have in
your business now as a direct result of that activity. Check
this every week and every month and review formally at regular
intervals. Don't let this just coast, make every week count.
There are some ideas to get you started. Simple, and if you need help to do it right... Get it!
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