Tuesday, January 20, 2015

Marketing For The Year You Live In

Gary Vaynerchuk is an interesting character. He doesn't pull his punches and his language can be a bit in-your-face but his thinking is spot on - and contains no fluff.

Too many businesses are doing 'marketing' that feels good to them - not what feels good to customers.  Customers are looking for new things and new ways of getting their information so your marketing should be meeting them where they are not where your head is and what's comfortable for you.

 
  

Many business owners are still confused about all the changes that have happened with the growth of online tools and social media.

These things are not going away. Your business needs you to understand the new business marketplace and customer needs so you can address them in a practical way and be relevant - and proximate - to your customers.

This is a basic requirement for business now. 
  

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