Corporate social responsibility is still in it's infancy. What will it take to become mainstream? And when will small business begin to build their business model with even a nod to CSR?
Interesting times ahead .
Corporate social responsibility - Focus for Executives at The Big Chair:
"Although there are many businesses in Australia that are making advancements in this area, Longstaff says there are still large sectors of the Australian economy that are not yet really engaged in corporate responsibility.
“Not only is there really uneven participation amongst the largest of Australian companies, which have been really reluctant to make commitments in this area, but also there’s that whole area of small-to-medium enterprise which is yet to be really engaged in a way which makes sense to them,” he says."