Knowing how to tell people these two things, can be the starting point to a good clear marketing message, and without them... it isn't going to be much of a marketing strategy!
I still think the Action Plan marketing resources are the best I've seen for starting out and clearly articulating both:
- What you do, and
- How you do it.
This is basic, basic stuff, and yet so often I see business owners trying to attract business without any clear idea in their own mind, what the answers to these questions are - so good luck finding a customer who can work it out!
Looks like there's been a bit of a revamp on the free workbook so check out the new offer and get your copy here
Need to attract more clients? Get a copy of Robert Middleton's Action Plan Marketing Plan workbook right here!