Wednesday, October 31, 2007

LinkedIn and Left Out?

The world, if you believe the mountain of opinion on the internet currently, is about to witness a revolution in the form of social network wars. Facebook, LinkedIn... numerous other bit players whose names are forgettable...who will win?

Never mind the platforms, at the end of the day, the only thing that matters is people. What platform ultimately 'wins' (in the unlikely event that only one is left standing), is merely technology. People are what counts. Without the people, the technology is worthless.

Great networking tools, won't make someone with no social skills, great at networking. Without a genuine liking for the people one networks with, there can be no relationship. Without a relationship, networking is doomed to be nothing more than a name collection hobby. Of course, having a relationship is no guarantee either, that constructive use of the network will happen.

These are extra issues that require a clear understanding of the rules of the engagement, a willingness by all players, and a level of trust to experience and work through issues till the network partners get it right.

Tuesday, October 30, 2007

Words That Sell

Sometimes keeping in touch with clients can be the most powerful thing we can do - and the hardest! The only thing harder? Writing for people who are not yet clients.

Knowing the words that sell is a great start to developing those relationships with clients, and increase your profits!

Here are some links to get you started

Business Proposals that Sell - Writing Clinic

Yellow Ads and Classifieds that Sell - Writing Clinic

Ideal marketing toolkit for Mortgage Brokers. Includes all the letters and how-to information that Mortgage Brokers need to market themselves on a daily basis.
112 Mortgage Broker Marketing Letters that Sell

Click here for 100's of marketing forms, checklists, analysis tools, marketing how-to's and over 800 pages of direct marketing, advertising and internet marketing secrets
Marketing Forms & Tools!

How To Write A Winning Tender

Take the challenge. You need a full range of marketing materials to use with your existing clients and future clients, both to attract new business, and develop relationships with your customers. Learn how to communicate with customers.