Sunday, April 27, 2008

Picking A Business Coach

I started a new Squidoo lens recently highlighting some ways to select a business coach. It seems that for many people, understanding when coaching can help is difficult. Then the question: "Well, I think I need a business coach, but which one?"

Sometimes struggling with money is a sign that a business coach can help. For other people it might be struggling with time and life balance issues. Whatever the area that is not quite working as you know would be better, then it is worth considering getting the help you need to ensure that the business - and your life as the owner - gets the attention it deserves.

Here's the link to my Getting A Business Coach lens on Squidoo

Tuesday, April 22, 2008

Adwords Calculating ROI

Very nice article here on how to calculate your ROI and spreadsheets and everything!

Take a peek...

Google Adwords Calculate Your ROI

Very nicely done!

Wednesday, April 16, 2008

Collaborating - The Real Art Behind Networking

The Olden Days ...
Once-upon-a-time there was a notion in the business community that it was a good idea to attempt to be all things to all people. Of course since you are here and you are still reading, its likely that you will understand this simple observation.
Specializing... in what used to be called Generalizing.

Whichever way you cut it, if you are doing 'Everything', you are doing some things better than others. Unfortunately people in business need you to be the best at what you do.

Okay. You may be wondering something like... "So...since I can't be all things to all people, and since we all know that people in business need assistance in a whole lot of areas...Then how do I help my clients get what they need, without moving too far from my area of specialty?"

Quite simply put, you ally yourself with other people who are good at what they do...and have a similar set of values and expectations like you and like your clients.

But It Isn't For Sissies.

Collaborating to compete is not an idea that will appeal to everybody. It takes a certain kind of courage to stand up and articulate in clear and honest terms what you stand for and what you do. And what you don't do. Just as it takes a
certain type of courage to walk away from business that is really not your strength.

And its because of that certain kind of courage that you separate yourself from the pack. It is what makes you a specialist. And if that is you...then you can be proud. In a world where many are more interested in the short-term, limited gain and are unable to see past their own limited field of vision, you have set yourself apart. And that is precisely what business owners need.

Share the courage.

And let's get started.
If you have a service that business owners need
If you are willing to put the client's interests first
If you are open to allowing your clients to learn
about the things they need to improve their business
And you are actively ready to participate in a collaborative marketing process to leverage your opportunities and help your clients achieve their desired outcomes.

Contact me now and see how much better two heads can be, compared to one.

Monday, April 07, 2008


For the Merchant Circle members who are connected to me, I've started a new forum called TeamCircle.

Rather than just connecting, TeamCircle is designed as a place where members can get to know each other and build some practical strategies to move their businesses forward.

Networking is a lot more than just "turning up'. With a good team and great ideas, we can build and grow our businesses with support from the team. Two heads are better than one... and the more shoulders to the wheel, the further we can all move.

If you have a business in the US and we are not yet connected, go to the site and claim your free listing, then join me and the rest of the TeamCircle members.


Membership is climbing on TeamCircle and we've opened up the network for all in our respective networks who would like to join us and add to our bank of knowledge, expertise and camaraderie!

Teamcircle started as a way to help my connected members, but it takes a combined effort to grow a network. I see TC as a Members place. I am able to help there in one place more effectively than i can do it all over the internet on a one-by-one basis. Like most networks though, there are always a few who participate and the rest who don't so hard to tell if they are getting value if they are not engaging.

The simple thing is this - much easier to support them, and promote them from a central point, we focus a little attention from a lot of people and suddenly we have traction. Boom!

Unfortunately, people are spread over 20 networks, doing nothing in any of them and getting no advantage from it. That's daft, but takes someone to bring them in one at a time for them to 'get' it I think.

Lurking is fine with me. But need some kind of activity, even if it isn't participating in discussions, though that is the best way to get to know people - and for them to get visible.

Simply - if you are active on TeamCircle we can edify you. We can promote you, and we can get more visibility online than we can individually. That means more opportunity for you.

We can retweet your interesting tweets

We can learn more about your business and you!

We can share your Services in the section for that

We can Feature you if you are active.

We can help you if you are here.

We can't do any of that if you are not here and not active.

Maybe none of that matters.

What do you think?

Click here to join us on TeamCircle

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Sunday, April 06, 2008



Oh my, what a great site for those with an interest in biology AND ephemera! If you like arty weird stuff too, then this is a treat for you!

I love the found object art pieces and of course, the delightful sculptures by Petra Werle

Whimsy to the max.

Bioephemera Blog

Tuesday, April 01, 2008

Website Magazine : Landing Pages: SEO vs. SEM

"How do you get people to go to your website?"

That's the $64,000 question. This article explores the difference between being found on the organic searches because of the content, and paid internet advertisements, such as Google Adwords.

Nice examples of how each work, and the differences.

Website Magazine : Landing Pages: SEO vs. SEM