Wednesday, April 02, 2014

Showcase Your Building Company With Social Marketing

Many businesses struggle to identify ways that they can make good quality content to post online to promote their industry and company specialties.

These videos are a fantastic way to showcase a building company or general construction company. They are good ways to promote the skills of the photographer or video producer too. And while they show what those in the industry may be accustomed to seeing, these can be a real mystery to customers and those not associated with the ins and outs of that industry and how work is done.

This video showing construction of a retirement village is a splendid example of the work that goes into developing a site from an idea to a new home and community for the residents and those who will work there.  That's a fantastic memento of the project and the diligence that goes into a large development - a good thing for those contemplating a development in the future to be able to see. 

This video showcases the build for a substantial family home. My guess is this would be a great memento for anyone who builds a new home. You can bet the house on the fact that the owners would be showing this video off to everyone in their social circle, and that's promotion for the company you just can't buy - but you can use to promote your business. By sharing with the new owners, and with you own social networks. This kind of content is evergreen and can be reposted from time to time.

Content To Showcase Your Business

Every business needs to develop ways to make their products interesting to potential customers. This is one example of how technology can help to showcase your business. This could be used in many different ways to promote your business over a long period, but there are many others. 

It's no longer enough to just do good work, you need to be able to demonstrate your good work - to customers and for new business opportunities.  

Related posts:
Many hands make lighter work of social media for local businesses
Here's how to save time and get good content for your business online
Inbound marketing the new old fashioned way to do business
Financial planners: Social Marketing the key to keeping business on the books
Business writing not just on the social media wall
What every business should know about social media

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