Showing posts with label review. Show all posts
Showing posts with label review. Show all posts

Monday, November 25, 2013

Explaining Leonard Cohen



“I want you to explain Leonard Cohen”

And so begins the simple but impossible task. Many have tried and even those who know him perhaps don’t know him enough to do justice to the response.



But here’s my take from a hundred thousand lifetimes away.

For me the great fascination began at Bimbadgen in 2009 when I attended as a concert buddy for a friend – I was keen to go but happy for him to give the ticket to someone else if he got a better offer. I had always liked Leonard Cohen but his voice in his younger days never quite got to the tonality that really did it for me.  It does now.  ;-)

What was astonishing  at the event was the spread of people in the audience, and technically the good sound and performance and the reverence the audience had for him.

But what really impressed me in many ways that I have perhaps not even come to analyse yet is the Grace of the man.  Here he stood, in this business of performing where so many spend such time and money to not show a sign of their age and Leonard was there naked. The cameras panning in for extreme close ups that do not allow for any vestige of modesty revealing starkly the age of this man and his new challenge that neither he nor any of us can win – that of mortality.

He sang the songs he had written 40 years before as a young man, but now as an old man. And in singing them they linked us with the past and the younger people we all were then… but in doing so he presented them as a man in his then middle 70s.   There is a fine skill to that and it reveals the facility of the writing that to deliver these songs of a young man as an old one – has great potential for being really creepy.

Leonard manages to make aging respectable.  He does it in a way that is dignified and offers us a look at a view of advancing age that we don’t often see.  We see that the young version of ourselves is never far away, even as the years write upon our skin and fail to fool the mirrors.

His nakedness is manifest too in sharing with us his work for all those long years.  The work he recognizes needs an audience to remain alive and vital he acknowledges and in so doing we have in our way become stewards.  These fruits of the garden, that he has tended for more than 40 years and done so because it is what he chose to do.  He has tended his garden – created his life’s work in a way that pleased him to do so – even if it pleased nobody else.

Imagine … what you will show - what will any of us have to display for judgment when the time has almost run out.  What will you have to show others for your life’s work when you are in your old age? That’s the fundamental question that comes up for me in bearing witness to Leonard Cohen.

That life observed in the unfolding that stays true to an internal concept of correct-for-me is what really impresses me with Leonard. That and the impeccable manner that he brings to bear on whatever he does.  Simple. Classic. Unapologetic.

There is no ‘sloppy’ with Leonard’s writing, his personal presentation or performing and he really does give it all he’s got.  No ostentation, no artifice, no fakery.   Like it or leave it – there is no pretense to be something other than it is. The quality of the technical aspects of the show he takes personal interest in and nothing is just ‘good enough’.

And never a whiny call to self pity.  No Loser lyrics for Leonard.

In a way Leonard Cohen is Everyman. He is anyone who has ever suffered, ever longed for something always just out of his grasp, and every woman’s perfect man – made more so because he is unobtainable – but not just to them.  Men it should be said, can be just as taken with his charm and may feel that he expresses in his songs the feelings for which they have no words.

His lyrics which seem so personal are also sufficiently and artfully vague that we can pass them though our own internal filters and find that they fit our own experience perfectly. In this seeming complexity, they are simple, precise and as spare as the Master wordsmith can tailor them.

He is said to be, by those who do not really know his work beyond a line from The Young Ones “Nobody ever listens to me – I might as well be a Leonard Cohen record” – ‘depressing’. Despite having suffered with depression for most of his life, in fact his message is really more one of Surviving. No matter the trials that we face we can survive. Despite everything... there is hope.

Leonard Cohen in concert is phenomenal but the true magic is in the change work that it does for all of us who will take up the challenge. Learn from his experience and come to the point of letting go of our own pretenses, excuses and self pity and go lovingly to tend our own garden.

On Saturday it was back to Bimbadgen for the 23 November 2013 concert - for what was now my fifth Leonard Cohen gathering. This tour, as his 2012 tour with a few changes to the band and introducing a more refined rendering of his songs with a most excellent violin in the lineup. His performance at each a little different in some nuance or set list but always always, giving us much more value than the price of the tickets and the financial and geographical inconvenience.

Leonard Cohen is currently on Tour in Australia


"Song operates on so many levels. It operates on the level you just spoke of where it addresses the heart in its ordeals and its defeats but it also is useful in getting the dishes done or cleaning the house. It's also useful as a background to courting." - Leonard Cohen 2012


Keeping The Learnings - Further To Explaining Leonard Cohen



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Saturday, October 01, 2011

Business Intelligence: For Small Business Too!



In one of the not-so-rare synchronous events a blog  by Thom Singer arrived in my inbox on the topic of business analysis. He makes some good points about business analysis being the realm of larger companies with big budgets and not so much that of small and medium businesses.

It's a drum that I seem to bang a lot with clients and that is the issue of understanding the critical dynamics within a business, knowing where customers come from, what they do and why they deal with you - or why they don't.  For small business there are ways to streamline the process of collecting this information but much of it can be done with old fashioned methods.

Simply, if you know that Action A leads to Result X - if you get a good result then you can do it again. You can do it more often and predict your results over time. If you don't know what results or lack of results come from certain actions (or inactions) you can't. Simple as that.

Marketing Not Gambling

If you don't have that business intelligence for your business then you don't know a whole lot of things that you need to know. You don't know what's working. You don't know what will improve your results and you don't know what it is costing you aside from the money you spend, when you pay for that marketing initiative, in lost opportunity and sales not made.

Just like paying for that Yellow Pages ad and never tracking sales.  That's not marketing or even advertising. That's gambling.

Just like hiring employees you want to perform well... but you never instruct fully as to their role and what you expect from them, never manage effectively, have no useful reporting process to monitor their progress and never bother to review their need for training or resources. What is that?

Moving to online presence that a company generates, from the website to use of social media platforms to promote the business it is clear that the same kind of Business Intelligence (BI) is not understood and so not being captured.

Not All Websites Are Created Equal

A cursory investigation of a local chamber shows websites that are poorly constructed, not functioning in any way to generate interest and not likely to be found in a search. Oh some of them look good! Most of them don't and to Google they may as well be a blank page with nothing showing on the site.

Who is to blame? Ultimately it comes down to the business owner to make sure they know at least enough to know when they are getting quality information and not bragging from someone who talks a big game but produces nothing of substance.

Commonly I ask business owners "How do you access your website traffic analytics to check?" All too often the response is a blank expression.  This is the first question I ask when assessing a current strategy because it is clear - that if they don't know the answer to this question ... there is no point asking them anything more technical about the site because they don't know.

How then, do you make a reasonable judgement about the value of the work done so far on the website and how do you reasonably then commit to good actions going forward?

This lack of understanding results and Cause and Effect in business is not confined to poor results. It could be that the results are good - but the numbers are not suffiently understood to allow the owner to recognise that hey - this advertising we just did has not only been good - it has given a result 3x better than anything else we have ever done! And suddenly the cost has a context by which we can measure performance objectively and track against future advertising.

You cannot get good business intelligence by guessing!

Of course the response from some business owners to questions of this nature can be "Oh I'm too busy for that!"

Too busy to know if the money you are spending is being wasted.

Too busy to know if you're not spending the money that could be increasing your profit three-fold. 


Measuring is important. Too often, people go mad measuring metrics that don't matter. And neglect those that do.

Here are some simple business intelligence items that you should know now:
Where do I find the traffic statistics for my website?
Where is traffic to my website coming from?
Where is it not coming from that it should be?
Where are my customers finding my business?
Who are my top 50 customers who have spent the most with me over the past 3 years?
How much have they spent with us over the past three years?
How did they come to be our customers in the first place?
How many other customers have they referred to our business?

That's some that I like to start with. These are simple questions to which you should already have the answers. If you don't then you need to fix that... that's the first step.

The second step is to learn what to do with it.


 Related
Quick And Dirty Business Review
Develop A Strategy For Social Marketing
Check Your Website For Roadworthiness
Think Social Media Is No Use For Your Business? Think Again.
How To Get Your Local Business Noticed Online
Purpose Then Strategy - Case Study Starting Your Website



Like to discuss your business? Lindy Asimus Design Business Engineering Get Help For Your Business Download your free 24 Page Action Plan Marketing Workbook! Subscribe to Actionbites Blog