Local Business And Social Media

Social media and marketing using social media are the hot topics right now.
For business the potential to get into social media as a way to promote more sales and spread the word about what they do, has never been greater.

In the December Nielson survey, it was revealed that 9 Million Australians are not regularly engaging in social media with Australians leading the world in time spent online.

This video from Small Business News has some interesting insights into what small business is thinking about social media, in the US. Australian business is perhaps somewhere behind in thinking about social media, but many of the insights will be a fit for our Australian local business market.

Businesses Adopting Social Media At A Greater Rate


And here's an intro to social media slideshow I created for a recent business presentation.

Lindy asimus social media for business introduction

View more presentations from Lindy Asimus Business Coach.

Getting onto online networking is something I'm all for... and yet to do so without a strategy is asking for a poor result. Like anything you do in business (or life for that matter!), it's going to have a better chance of creating a good result, if it is done with some purpose in mind, and with mind to all the areas you need to cover off on, to ensure that your plan is carried out in such a way as to get you a good result.

You know that when something becomes a news item, there is often a stampede by people with no clue and much hide, who will take it as an opportunity to fleece the unsuspecting. Social media is no different. And it's no different from what you know already about life in general. There are no free lunches, there are no quick ways to make money by doing nothing. If you want to make use of social media to promote your business, it will cost you money, it will cost you (or someone you pay) time, and it will mean reviewing your business overall to get the right fit and to ensure that you are delivering on your promises.

In fact that's a good reason to investigate social media now. It may be part of the way to replace money you're spending on strategies that have no capacity to work.

Start to research the topic online. Look for help from people who are in that market and will be able to give you the right information, in the right context, and who have an online reputation to protect.

Have you thought about social media for your business?



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Thinking Of Getting A Business Coach?
Lindy Asimus
Design Business Engineering
Get Help For Your Business


Download your free 24 Page Action Plan Marketing Workbook!

Social Media And Your Business

Have you thought about social media and your business yet? Here's an introduction that I created. If you'd like to discuss your business strategy contact me to arrange a chat.

Social Media And Your Business

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Actionbites Blog Creating A Customer Service Culture

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Creating A Customer Service Culture

Check out this SlideShare Presentation on Customer Service by the Queen of such things, Debra Templar.

Watch the presentation... then take what you learn back to your business.

Your customer service isn't something to be just an afterthought. It is your bread and butter. No customer service? No customers.

Creating A Customer Service Culture

View more presentations from Debra Templar.

Connecting All Generations

It's a funny thing. We've been told technology will lead us down the path to the disintegration of personal relationships, as we move away from personal contact and get lost in 'that hopeless little screen' (Leonard Cohen- I expect he meant the tv but the sentiment is a nice fit). So I was curious to see what I'd learn when I read Iggy Pintado's Connection Generation.

I'm not entirely sure what I thought Connection Generation was going to be like, but as it turned out it was much meatier and more densely-packed with information than I might have expected. To my surprise, it isn't even just aimed at those of us already digital converts.

In fact a lot of the book is not about computers or technology, but rather it's about people. What they like, what they do and how they do it.  Being as how I am a Great Big Fan of the study of strategies; how people use them and sometimes, how people put up with strategies that don't support their outcomes, this book appealed to me. It is in many ways, a "How-To" for those "other-ways-to-skin-that-cat", and peek behind the curtain to see what other people are using successfully as their strategies in daily life in this ever-changing world.

If I have a criticism of the book it was that it caught me ill-prepared for the amount of work it would generate from me - writing notes, checking out sites new to me, and pondering how to fold these new learnings into my strategies as I move forward.

Just as we have different personality styles, I now learn that we also have different meta-programs for how we connect and approach new technology as the landscape for what's possible changes. In the same way understanding our different personality differences let us communicate more effectively with others, so too, understanding our connection preferences and noticing those of others, we can more easily accomodate this difference. Perhaps too, we can gain some new insight into weaknesses in our own strategies around connection, and add elements that others have used to good effect, to make ours even more successful.

This is not an easy book to read when you're feeling lazy. You'll get a lot from reading Connection Generation. More if you bring your wits with you.

Lindy Asimus
Business Coach
Mobile: 0403 365855
lindyasimus@gmail.com
www.lindyasimus.com
www.designbusinessengineering.com
If you'd like to know more about me, visit

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Actionbites Blog Focus Before Goals

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Focus Before Goals

The new year is a notorius time for people to talk about resolutions and think about setting goals for the year ahead. Often people jump into thinking about goals without spending time thinking about:

1) What they want
2) What purpose it serves
3) What the potential downside might be, to getting that goal.

Which is to say, that getting one goal is not much good... if it means that the really important outcomes you want, are jeopardised by you getting that. Let me give you an example. A business goal could be, with good intentions, to reduce expenses within the company. Now if this is achieved, but at the cost of funding ongoing and systematic marketing plans for the business, then the goal can be achieved, and the health of the business be at peril, in the process.

So getting the mix right, and maintaining good ecology with setting goals and implementing a system to achieve them must have at the outset, good clearly defined parameters about what the person wants to achieve in a more global context, long before refining down to the individual goals that may be set as a means to achieve that broader outcome.

It doesn't matter whether we are setting personal goals, family goals, or goals for our business. Understanding and clearly articulating our purpose in setting our goals, can make all the difference and let us achieve just what we set out to do. By setting our goals with a consistent purpose in mind, it allows us to focus in a way that aligns our actions with our objectives, across a range of contexts. That's a healthy way to set goals, and allows more scope for really being motivated to achieve, and be happy with the results when they come.

Lindy Asimus
Business Coach & Social Media Development
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