Thursday, February 09, 2012

A Business Valentine

February and all thoughts turn to Valentine's Day. Perhaps this is a way to avoid thinking about Christmas credit card bills that are arriving now. Either way and whether you subscribe to the whole notion of giving gifts and sweet words on this day it is as good an excuse as any to look to your customers and spread a little love.

Over on this blog there are a bunch of ideas for you to show you care and they make a good case with 10 Ways to Show Customers You Care: Valentine’s Day Marketing Ideas for Small Business. That's a  good start but maybe a better way to make use of this is to set this as your marker for making this a priority for your business to remember to love the customers every day.  Instead of doing something just on this one day, think about using this as a way to step up and send somethng unexpected to customers every week. 

Imagine if you were to pick 30 customers every week and send them a card to wish them well. To tell them how much you appreciate their business and imagine if you did that 52 weeks of the year, that's just 1560 customers you have delighted in the year.  Now I have to tell you, you can't send that many cards out and not get a response. Some will come visit you again, some may call, you may see them or not but you can be guaranteed, that they are talking about you - in a good way.  They are telling friends. They are mentioning it to family.  They are thinking about you when they need to buy that thing again. No question about it. 

Test it out. Go to my card shop and sign up for under ten bucks a month + card and mailing and see what happens. Mail out a bunch every week for one month and test it for yourself.  If you need some ideas on how to word the cards or how to make them personal message me and I'll be happy to talk with you on some ideas for your business. No charge. This is not hard stuff this is the easy, easy way to start to show customers you are thinking about them and you appreciate them.  You know, the statistics show that most business is lost, not through bad service but by a perception by the customer that they are not valued by the business. This is basic stuff to do when marketing your business. Start with showing gratitude to the people who have already supported you and your family, and your business. 

Consider this my Valentine to you. 

And let me know what happens! 

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