Social Media And Business Survey Results

The Survey

I recently ran a survey on social media and online presence generally for business and found the exercise quite illuminating. If you are wondering about what your market is thinking about a topic, then asking them is a much better strategy than guessing and it gives one the opportunity to get additional feedback, which can turn up valuable insights.


My sample was fairly small so not statistically significant, however it did address the questions that I was wanting to cover, and as a first attempt I was fascinated to see what the responses would be. Again, the answers can not be interpreted as being applicable to all business since it occured online and the selection bias would dictate that the respondents are more computer savvy than many small business owners would be. And yet even with these caveats, the answers defined a picture that I would not have had otherwise.

The Responses

The survey was responded to by 71 people and some of the questions had multiple answers so responses may total more than 100%.

 
As expected, given the characteristics of the group answering the survey, most (80%) are using social media for marketing

Yes		57	80%
No		11	15%
Not yet but I want to		4	6%

The time respondents have been using social media for business shows that the majority are fairly new to this (not really surprising since it is a relatively new environment), with only 20.9% using social media for longer than 2 years, and 15.21% not yet using social media in their business promotion.

Availability of social media as an option being relatively short, it is reasonable to expect that the take-up ( and results obtained from marketing over time), should increase as presence online grows and businesses start to gain some 'critical mass' that can take a little time when starting from scratch. 

Not using yet		15	21%
Under 1 year		26	37%
More than 1 year but less than 2 Years		10	14%
More than 2 years		13	18%
More than 5 years		7	10%

More of the respondents had a website (60%). On the question of Facebook for business, almost as many answered that they were using their personal Facebook page, for business, as those using a dedicated Brand page to promote their business. Whether this means those responding were actively promoting business on their personal page or not, is not clear. Neither is it possible to know if those who are using their personal page are aware of the pitfalls of doing so for business.

Preferred platforms that respondents had chosen were:

Twitter		46	65%
Facebook Personal Page		39	55%
Facebook Brand Page		42	59%
Email marketing to my business list		25	35%
Linkedin		45	63%
Website		60	85%
Online community or forum		26	37%
Other		20	28%

On the question: Which of these statements is most true for you?

I have a written strategy for my online marketing		32	45%
I don't have an online marketing strategy		34	48%
I would like an online strategy as part of my marketing plan but I don't know how to start		5	7%
I don't believe social media is good for business		0	0%

This was interesting and showed that while many are using some kind of social media to promote their business, slightly more have no defined strategy for their business activites online. As well, some are unsure how to start, even though they would like to be strategic in their approach.

Interestingly, on this question, nobody expressed doubt that social media is good for business.

Online Presence:

I have a basic website		44	62%
I have a website with shopping cart		15	21%
I have a website that is interactive		19	27%
I have a blog		34	48%
I have a Facebook Brand Page		43	61%
Directory listings		33	46%
Twitter		42	59%
I am nowhere to be found online		0	0%
Other		8	11%

On updating content: 

Less than once per week		12	17%
Less than once per month		16	23%
Daily		28	39%
I never update anything		3	4%
I have nothing to update		1	1%
Other		18	25%

On Methods Of Promoting Online Presence Offline:

Have website on my business card		64	90%
Show website address on all correspondence, and inside premises		0	0%
Have special deals for my website that I advertise		11	15%
I don't tell anyone about my online presence		4	6%
Other		118	166%

People may select more than one checkbox, so percentages may add up to more than 100%.

So, most people are promoting their online presence offline, yet nobody identified they are showing their web addresses on all their correspondence and inside their premises.

It remains a mystery what "Other" means people are using. 


Newsletters And Beliefs Around Social Media

On: What Kind Of Newsletter Do You Send Out?

I don't have a newsletter		41	58%
I send a newsletter from Outlook as a pdf file		3	4%
I use a professional email newsletter online program		18	25%
Other		15	21%

Significantly, 58% identified having no newsletter through which they are building their mailing list.


On: Social Media Marketing Can Be Good For Local Business

Yes		60	85%
No		0	0%
Maybe		9	13%
Not sure		2	3%
Not Applicable		0	0%

 

Learning to sell more or attract more people to buy from me would be good for my business

Yes		66	93%
No		0	0%
Maybe		3	4%
Not sure		0	0%
Not Applicable		2	3%

I am not sure if my website is doing a good job or not.  

Yes		13	18%
No		26	37%
Maybe		15	21%
Not sure		10	14%
Not Applicable		7	10%

There seems a consensus that being visible online is a good thing for business. Yet we see a disconnect here between being present online and confidence in the effectiveness of that effort expended.  Moreover while 93% described learning to sell more online as being a value, it isn't reflected in budget allocation for aquiring such skills.

It is likely that there is little or no means in place to measure efficacy or return on effort and resources expended, or perhaps the "not sure" and "maybe" responses may have been reported less frequently.

We have no way to tell from this question, if those answering understand the importance of social engagement in addition to visibility online.  Again, the problem with my original question means that it is open to interpretation whether some of the respondents mean 'yes they are not sure' or 'no they are not sure' if their website is doing a good job! 

Taking a punt on the responses (well, mindreading might be a better term for it!), I'm inclined to conclude that a better means of measuring results would be useful for many businesses. Benchmarking generally and specifically against previous results could be important. This is of course, also true for marketing and other business key performance indicators as it is for web marketing.

I find it easy to create new content regularly

Yes		29	41%
No		20	28%
Maybe		13	18%
Not sure		3	4%
Not Applicable		6	8%

We see from these responses that many are finding it less than easy to create new content regularly. In practice this is likely to be higher and a considerable dilemma for those beginning to market their business online and deliver content on a regular basis and of consistently good quality.

I find time to update my online content and engage in social media

Yes		43	61%
No		16	23%
Maybe		9	13%
Not sure		0	0%
Not Applicable		3	4%

This shows a reasonable commitment to making time for updating online content, again more to be expected from someone using social media already and having some understanding of the requirements of online social media marketing.  It is likely, but needs to be tested, that this figure is much higher than it would be for a business owner not already engaged in social media or 'sold' on the idea of social media marketing.

I have a budget allocated for my website and online presence 

Yes		33	46%
No		29	41%
Maybe		3	4%
Not sure		2	3%
Not Applicable		4	6%

I am confident that my online strategy is working

Yes		20	28%
No		14	20%
Maybe		25	35%
Not sure		10	14%
Not Applicable		2	3%

Numbers for those who have a budget for their web presence is less than 50% but still somewhat encouraging. That said, we have no data to see if the budget is realistic or in line with investments in marketing in other avenues. Nevertheless there is still a high percentage who have no budget dedicated to develop their online business.

This does not seem to reflect a deep understanding of the potential for online sales,  as an additional profit centre for a business, given the ability of the internet to be a 24 hour a day, 7 day a week sales channel.



Concerns About Social Media For Business

Not all respondents to the survey expressed concerns about social media for business. Of those who registered a concern, the responses included: (Responses are reproduced as written)

My concern is not for social media (although I note there are many who fear the evil internet and will not use it or entertain it as a networking measure - so the population appealed to is only partial)... my main concern is to NOT be like a money-spinning business, but rather a more organic expression of self (that somehow makes enough to support oneself) - thus not focused on business-like considerations and objectives...

My only concerns are based on my lack of focus and biz planning skills

I am grossly concerned that a lot of people waste precious time, money, and resources investing in schemes and businesses for all the wrong reasons

I feel i am doing everything I can; have engaged a social media professional to set up initially. Have no money to spend at this stage but everything starting to bear fruit!!!


It is mostly done by people who are only doing it because everyone else is!


Tyrekickers


People will tune out to it


Finding time to set it up correctly and then being able to update it regularly.


Too much overload, scattered energy, not enough time to cover all corners adequately


I dont feel it suits every business. But any business would be crazy not to participate.


I think social media is a great way of promoting business, just need to know more about it and how it would work for my business.


I think businesses need to be careful they don't just 'jump in'. It's no different to any other form of marketing - it needs a plan and it needs to be right for them in order to achieve their goals.


To may want  my hard ard  dollars to promote what I do.....


Social media not living up to it's promised pit of gold at the end of the trail.  I don't believe there's a lot of hype, and from those with vested interests such as the digital sector.


Dont want to be blogging or Twitting just for the sake of getting a pointless message out. Dont want to open up social sites to staff for them to potentially watse time on their personal site, rather than the purpose it is intended for. (in your view as a business coach)


Still need to see the results of my work from social media. Would love to do a landing page for my facebook page but not sure at this point if I should invest on it or not.


Compliance, brand reputation


It's too much for people, ie overkill when I have as much work as I want/need.
I am considering growing my business and could employ others but am not sure I want to do this as I have a great work/life balance at the moment.


None. It's become part of my business as usual marketing.


No concerns at present - strategy is fully planned - have to develop more content


Social media has blown me away, it is definitely the way forward in marketing a product/service and finding those who are interested.


I am unsure how to go about using online and social media to help get business.


Return on invested time and money


time to service plan - lack of interest in web media


Time and privacy.


The physical time it takes to be involved 


Mostly a young persons communications source.


I think Social Media is an excellent medium for keeping clients updated and getting your name out there. Due to various circumstances within my business I have not yet used the full capacity of FB, LinkeIn etc, although I will be ramping this up in the next 3 months



It is extremely rewarding for exposure for the small business owner. I've had huge growth largely from Twitter but it equals fatigue and then too busy for social media! Any business owner needs a strategy and needs to commit to it to get the rewards and plenty just don't stick at it long enough.


Making sure I am getting it right. I guess I could be tracking it better


I think social media is good for business, if you know how to use it.  I think the hardest thing is targeting it in a cost effective way.  You want to make sure you know your target market, & then find out how to reach them.


I would like for more people to connect with me by comments. I would like to understand what I am doing wrong


the time cost has not quite cought up to the new customers coming in.


The hardest part is find time to post new information.


Idiots that could not design or seo their way out of a wet paper bag. 




Summation

There are several 'takeaways' for me from this exercise. Number one, is that it is much trickier to frame a survey to solicit answers with no potential for ambiguity in the response, than it seems. That's a learning and one that will lead me to be even more selective in the framing of questions for future surveys.

We see that while there is effort being made to engage in online social networks, that there is a gap in the attention to email newsletters, and to clearly promoting the online web properties, offline.

There is effort going into social media marketing but less into designing a strategy to optimise the performance of the activities.

While there is engagement and content being generated, there seems to be lack of willingness to invest real dollars into the medium and this could be a facet of the notion that 'everything is free online'.

Indeed many platforms are free to use and this can seduce people into thinking that it is simple and not necessary to pay for expertise in getting well set up. This can be successful, but many times is a trap for the unwary. The reality is that "free" platform can take a mountain of time and effort trying to learn along the way and open the potential to set back a serious attempt to build a successful online presence. This can be an example of extreme false-economy, and a "penny wise - pound foolish" approach.

On the subject of employees using social media in business we have some recognition that this could be a problem (as it could as easily be an opportunity) and a policy for this should be considered by every business, whether they decide to go online or not.


We're still in the early stages of social media for business and the environment changes daily. Keeping on top of the changes can require a lot of attention and study and may not be for everyone. If time is limited, then learning how to source people to help and allow you to best leverage the knowledge of people who do spend the time to keep abreast of changes, can save time and deliver more satisfying results.

There was surprisingly little mention (just one instance) where reputation was mentioned, and yet reputation monitoring and management are important elements of business online, and this is so whether the business is actively online or not.

Though there is much effort going into developing online presence on social media, only 15% are promoting special deals through their online social media properties. 

In closing it seems clear from the comments that there is some confusion for some in where to find help with developing their online strategy and generating a strong presence online. This is understandable, since there is no shortage of self proclaimed hotshot 'gurus' pushing their wares, as is the way of much marketing and hype.  It seems evident that business owners want to be able to make informed choices and address their marketing strategy effectively at last, with confidence and much less of the usual overblown hype and empty promises.


Have you approached your online business development with a strategy in mind?

Please add your comments if you'd like to share your experience with social media for business.



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Heartache & Heroism In Small Business

  
Overwhelm

A recent discussion with a friend who is a life coach brought to my attention the plight of a mutual colleague. As is often the case, this person was struggling in their business, and especially struggling with a feeling of overwhelm and despondency, that is very common and yet is strangely missing from the mountain of articles and blogs written about small business each week.

There are a couple of things here that are interesting, not just on the circumstances of the distress, but in the actions to move out from 'overwhelm' - to reaching out for help. This is a small step with potential for big consequences, and it is in this pivotal moment sometimes, that action can lead to decisions that change lives. Sometimes for the better.
 


Getting Unstuck

What makes for the impetus to ask for help?

Sometimes it is the presence of someone who generates an air of 'approachability' and makes available the context for the person in crisis to feel able to confide. In this case it is certainly so. In the absence of such a person being available, many will just continue to 'bottle it up' and continue their downward spiral. This is a bit of a worry when looking at it from a strategic point-of-view.  Again others might seek help from someone without the ability to listen objectively, or offer constructive input.

Rather than leaving it to chance, a better approach might be to set in place a kind of 'early warning detector' to use.  When we are heading toward feelings of overwhelm, at the heart is often a belief that we sometimes carry around, that we should not ask, or not even need to ask, for help. Especially in business.

For our 'early warning detector' to be effective, we need to align it with the belief that yes, we can ask for help should we feel the need and that asking for help is a good thing to do.

Then of course, we need to have someone to ask, so preparing the ground for this, might be surveilling the environment and making a list of people who could be in a position to help in some way, should the need arise. Scoping them out while things are going well lets us be better prepared, for when we are not feeling quite so resourceful, or thinking quite so clearly.

Who do we know who can listen objectively?
(A sounding board sometimes is all that may be needed)

Who do we know who has knowledge around this matter?

Who do we know who has influence in a way that would help in this situation?

And if we don't have anyone like this who we know...

Who should we get to know who could be a help in this case?

People set up a business and very often put everything on the line in the hope that it will be successful. Sometimes the thing that is missing is having good support from outside the business to help when we face something that is outside our ability to resolve, or are just feeling 'stuck'.

There is help available. Finding and accessing that help is good for us to do and importantly, it is good for our business.

We can learn from these occasions and become more resilient and open up a variety of additional resources and skills that we can use to drive our business forward.

That's what heroism looks like in small business.





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Networking Imposters

Okay it seems like time to raise an issue that's been on the periphery forever but never seems to be brought into clear focus or get a mention. Networking is about more than just following people, or getting on their mailing list or showing up as a connection.

Networking - For What Purpose?

There is really only one reason that people network. To enhance their business opportunities. Yet the reality is that a lot of what passes for networking is about swapping cards and telling people about what we do. Often... and I might say most often... to people who are not there to advance your opportunities, only their own.

You see the problem.


Without a willingness to be of value to others, we are pretending to be networking. If we are not genuinely interested and willing to find some way to add value to those with whom we are networking, then we are really impersonating networkers and that leads us to being little more than networking imposters.

Imagine a network or an event for networkers... where 90% of the people have no plan or strategy for helping other members present.

What would you call that? I call it a waste of time. And it is happening at network after network, at event after event.

Lots of glad-handling. Lots of talking big. Precious little actual energy going into taking some proactive steps to advance the relationship in a practical way.

I don't know the reason for this lack of action but I have a hunch that for many, the reason is that there is no clear strategy for people to take to do something useful to advance their networking relationships.

Even in highly structured networking groups, where we are called to remember to "give first" this can often play out as "You give first" and that's really not the intention.

There are some myths that get trotted out too, from time to time.



A favourite Grand Myth, is that of "The Big Opportunity"

People love to tell you about their wonderful plans and how you can be involved, and you can be part of it too... Just spend your time getting involved in helping them to bring their grand plan to life and you'll be there in the thick of it when it comes to fruition.

Guess what?

No you won't.

And the chances are neither will they.

There will probably be nothing come of this and in the meantime you'll have wasted untold hours putting effort in to someone else's dream for nothing.

If what you do is valuable, then it is worth getting paid for. Something.

There is no business that you need to support above your own business.

That's the first rule to set for yourself.


Business Or Charity?

If they have nothing to pay you, in money or in kind that is valuable to you, then consider this a donation to charity.

It will be your donation to charity, and if you think this worthy to donate to, then go ahead, but don't for a moment confuse it with business.

Or expect a return on your investment.

And of course, this applies to you too. Don't expect people to work for you on a promise. Be better than that. If your business or your idea needs help to get going, pay the money. That's just a cost of doing business.


Of course I would... BUT

Perhaps the greatest networking myth of all is this one.


"I have to get to know you before I can refer business to you."

While that is true to a point, we don't want to refer people to known crooks, it is also a great excuse to do nothing.

How do you really get to know how good someone is?

You do some business with them or introduce them to someone who might be a good connection for them or might need their services.

Until you do that, it doesn't matter what you know about them, you won't know how they handle that situation, till you give them one to handle.

Until you do that, nothing happens.


When you collaborate effectively and with full intention, and actions to match and when you all do that... nothing can stop you.

What strategy will you use?





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Social Media For Business Survey

Social Media and the way the online world works is a hot topic right now but for many business owners it remains a bit of a mystery and can seem like an overwhelming proposition for a small business to start to use as a regular part of their operating strategy.

Is it good for business?

Do you know if your website is working for you, as well as it might?

What do you believe about how social media will affect your business?

Rather than guess what business owners are thinking, I've set up a survey so you can tell me what you think about social media and your local business, and more importantly, have your say about what worries you or excites you or has you a bit confused about the whole thing.

I welcome your feedback and I will be posting the results when I have a good sample of responses. Please pass this link to any business owners you know who have expressed an interest or are confused about social media and business so they can air those concerns too.


 Go To Social Media For Business Survey

To thank you for participating, I've included a section where you can request my
7 Steps To A Healthy Growing Business as a gift. Just check the box for that and I'll send you details on how to download this report.






Talk To A Business Coach.

Lindy Asimus
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Building Your Mailing List For Business

Have you ever thought "I must do that!" and yet never get around to it?


I find that has been the case for me with things like sending out cards to people I've met to thank them for their time when I've enjoyed meeting them, or just to say 'hi' to someone I have not seen for a while. Definitely I should have sent more cards to my mother, in between my visits to see her, when she was in aged care before she died. (People in care are so bored and a regular card would be like a miracle to many).


Keeping in touch with clients and customers is often overlooked in the rush to keep up with the 'urgent stuff' that comes up in a business on any day. And yet this attitude to how we keep in touch with our customers is a key to letting them know that we appreciate their business and we care to keep a relationship with them.


Using Email

Newsletters are one way that we can keep our clients informed of topics that will interest them around the business we are in, and additionally, to make available special promotions just for them. Too often, businesses create promotions to reward people who have never supported them, and yet do nothing for the customers who come back time and again and show their loyalty and support for the business. Sending a newsletter is a relatively easy thing to do and to send it professionally means that you need to use a service that is geared to proper distribution and has all the elements necessary to make it easy to keep on the good side of regulation aimed at stopping spam. This means amongst other things, that there is an opt-in, an easy way for people to opt-out or unsubscribe and that you have tools available to be able to monitor how many of the newsletters are opened, what links they click on and ensure that your list is always clean and up to date. As well as keeping in touch with clients, an opt-in box (special code to add to your website and emails) lets others know about your business and offers and lets you spread word of your business even further.


Some Email Tips:

Don't use Outlook for mailing your newsletter.
Don't send your email as a .pdf file or attachment
Do have an easy way for people to opt-in
Do start building your mailing list
Do collect email contact details from customers as a way to reach them
Never automatically put people on your mailing list without permission
Create a template so you can easily fill the different section for a consistent look
Make it easy to read, and not too long! Consider a short summary and links to more detail.


Building Your Mailing List

Building a list is an important step for any business, and it is a big deal to have a list of subscribers who have opted-in to agree to receive your newsletter. This should be valued as it is an asset to your business and one that you can build over time, and can be a combination of customers as well as people who have never bought from you yet but may in the future. You can build a mailing list if you have a retail business, a manufacturing or service business, or even if you are a work-from-home-mom. What matters is that you build your list and people with an interest in what you do are able to find you and be kept up-to-date.


Using Snail Mail

While many people are taking up computers and social media... or perhaps because so many people are now using technology... something tangible that we can hold in our hand and read from paper suddenly has a new novelty. Not everyone is using online communication so remember to consider those people in your business network, customer database and personal relationships who would like to get something from you in a way they can touch. A quality piece of mail, written to the individual has the potential to be a very compelling item. It is also - if crafted with care - something that WILL get opened and something that will often be kept. Sometimes for an amazing length of time.


The Greeting Card Is In The Mail

Even though I have known for years this is a good thing to do, I have still been bad at getting to the shops to buy a card... finding a card I liked enough to want to send, then getting to the post office to send it out in good time. Just too many hoops to jump through and why I prefer to use an online service to send out cards via the post. I can personalise them to suit me, and make sure the message is completely on target and I don't have to bother going to the post office to send them out, or be limited to doing it in business hours. It is not uncommon for me to be sending out cards at 2am for mailing. ;-)


Some people who send Christmas cards and birthday cards to clients have told me what response is like when they speak to someone who may have received a card on their birthday - and it was the only one they got! But don't just stick to the Usual times for cards. Send a message 'Just Because' or to welcome a new customer or to thank them for something. Or just because you know they are having a hard time with something. They will appreciate it and you will too.


Your connection with your marketplace is a vital component your business needs to market effectively. And since marketing is to your business, like breathing is to your body, it is worth spending some time to create a strategy for doing this well, and with intention.


And it's a lot of fun too!


Your marketing plan should include actions and strategy for your communications with customers and prospective customers.

ACTION: What do you need to do now to get your mailing list up and enrolling people?

Get started!



Send Your First Email Newsletter Today - AWeber Communications



PS. Let me declare I have an interest here, but if you are looking for solutions, you can test drive Aweber here for email marketing and this great greeting card service for sending cards. This one has option for retail or wholesale. And if you need to get cracking with your marketing plan download your free 24 Page Action Plan Marketing Workbook!

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Actionbites Blog The Power Of A Story

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The Power Of A Story

A story has the abililty to convey a complex array of concepts and really has the power to affect those who experience it, if it is well constructed and aimed well.

Presentation is also important, so that the message can get through with the least amount of resistence.

Here's a nice visual on the topic from Prezi.com

Power of storytelling on Prezi

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What A Business Coach Isn't - Or Shouldn't Be

It can be hard to know how others see the things that we see. This is particularly so when the topic is something we are close to, like our work.

Over some time I have heard it said more than once, that it is hard to refer a business coach to another business. I'm not sure why. From my own perspective, it should be the single most easy business to which one can refer. So when I heard this said yesterday by someone I just met, a member of a different BNI chapter than that to which I belong, I was intrigued, and asked him what he thought the reason was for that difficulty. His response was quite brilliant, and heartfelt, and I thank him very much for sharing this with me, because it would not have occurred to me in a lifetime. He said "It's like your wife telling you what to do in your business..."

My initial thought when I heard that was bewilderment. As I thought about it more I realised I was not entirely surprised, because it forms part of that great misunderstanding around coaching (well deserved, probably), that some have, which goes something like "If I need a coach... then I must be bad at what I do and that means that getting a coach would mean I am a failure." Of course this is utter nonsense and the most likely business owner who will hire a coach to help them in their business, is very good at what they do, have - or will have - a very successful business and are clear and determined enough to do so. They are able to see very well what they do well,and importantly, what they don't do so well. Unlike "the wife telling you what to do" a good business coach will find out what it is that you want... and help you determine how to get that, and support you on the journey.

But it brings me back to the same problem that coaches face, namely identifying those people who are in a place where they know they have issues in their business they would like to improve, but don't know where to find the help they need to do so.

Friends, colleagues and business aquaintances who know them are in the prime position to help them to access the help they need. A referral to a business coach is one step toward that. Will the business owner hire the coach? Well that should depend on the result of any meeting they have with that coach. Coaching is a profession that requires some close work with clients and not all people are a match. Not all coaches are the same, and the help that the client is seeking needs to be a fit with the skills and knowlege and areas of experience of the coach in question. This fit is only something that the client (and the coach) can know when it is right. Referring a business owner for a meeting to find out if this is the match that is right for them, is a great gift to bestow on a friend.




Thinking Of Getting A Business Coach?

Lindy Asimus
Business Coach
Mobile: 0403 365855
lindyasimus@gmail.com
www.lindyasimus.com
www.designbusinessengineering.com
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